7/4/2026 Jonathan Lundgren Brendan Bock, Will Harris and Jonathan Lundgren speaking to President Trump (not pictured: Rick Clark) When asked to come to the Oval Office to speak to the president about an issue that you are passionate about, the answer should be an enthusiastic “Yes”. So why did I struggle so much with this decision? I was recently invited to the White House to discuss regenerative agriculture with President Trump and his Cabinet along with three top farmers in the...

“It’s a funny profession, ours, you know. It offers unparalleled opportunities for making a chump of yourself.” -James Herriot I wish I was always right. But I am not. That uncertainty haunts me. Even when I try to consider the short and long-term consequences of a decision from many different viewpoints, sometimes I still get it wrong. On a daily basis, we have to make hundreds of decisions. People rely on us to do this correctly over and over again. In a moment’s notice, these decisions ...

I was recently at a regenerative agriculture meeting at the farm of one of the leaders on planetary health. Around 300 changemakers from all